Using scent to differentiate your brand is key. This short read explains the benefits of engaging all the 5 senses in the customer experience.

Omnichannel retailing has saturated customers with information. Consumers can shop, talk about and interact with brands across more channels than ever before. Though access to consumers is at an all-time high, brands can drown in a sea of information.

It's a warm and sunny Saturday morning when you walk past your favorite neighborhood cafe. The aroma of freshly ground coffee beans spills out as an overwhelming need for a fresh brew takes over. It's almost as though you can taste the familiar flavors before they even reach your mouth.

When most people think of marketing, the visual element is probably the one that sticks out the most. Billboards, window displays, magazines, and videos have traditionally all been a huge part of the biggest and best marketing campaigns.