We analyze 4 key components of your brand:

AESTHETICS

We review the style, feel, and colors of your brand to understand how you’re already showing up for your customers.

KEY CUSTOMERS

Who are your ideal customers? And most importantly—how do you want them to feel? Your goals and customer data will guide us in determining the attributes and emotions your scent needs strike.

DÉCOR

Your décor says a lot about how you want to be perceived. Your fragrance will not only be congruent with your space
—it will elevate it.

BRAND PURPOSE

From your mission to your values, we inject elements of your brand purpose into your fragrance. Your scent will deliver on your brand promise at an instinctual level.

Once we've determined your goals and analyzed your brand identity, we'll identify the right fragrance for your brand. Using psychology and cultural fragrance cues, we'll determine the notes that reaffirm your brand promise and maximize customer perceptions of added value. Together they will compose a scent totally authentic to your brand.